Vespa LX "forbidden fruit" in Vietnam

This is the version of the Vespa LX 125 i. e in particular inspired by the image of Red Apple in ad campaign was painted in 1969 Vespa-style Pop Art, an art movement associated with youth in the 1950s along the "sexual revolution" in the West.

The slogan "Chi mangia le mele" campaign Vespa meaning "who doesn't eat apples" Vespa is not aroused debate about the metaphor in language throughout the years. "The genus Vespa mangia le mele" referred to Apple as a kind of forbidden fruit, a symbol overlaid on rules and resistance to compliance. Later, the phrase "Chi" ("ai") are imitated in many advertising campaigns of the brand famous in Italy.

Version Vespa LX "forbidden fruit" was present in the Vietnamese market with limited quantities.

Eating bad apples were associated in Vespa created image, the Sun and freedom; but Apple is also the icon of sexuality and sexual craving. From the Apple of discord in the heavens the Earth between Eva and snake demons until the Apple in the garden of the Hesperides, Fay Apple in gold has fallen down from the reception of the Lord, Golden Apple Paris surges to the goddess Venus.

Points and also very interesting is that if each side of Apple being bitten a piece to bring the associated design yếm before characterized the Vespa. The Apple bite "with two green leaves in the stem, fits into the fuselage ahead of the Vespa back led to the idea of a dating of those who love each other.

According to the design engineers of Piaggio, this image is perhaps somewhat presumptuous by long this Vespa is still often be interpreted as a beautiful woman, while Apple is a symbol of desire, a "forbidden fruit". Song, picture Apple bite unfinished mainstreamed into Vespa is also synonymous with the freedom of young people. Main integrating two images brought to the sense interesting for the image of the advertising campaign "the genus Vespa mangia le mele".

Piaggio Vietnam said, the Vespa LX "forbidden fruit" was present in the Vietnamese market with limited quantities. Retail price for this version is 67.9 million, higher than the version usually about 1 million.

Images of Vespa LX "forbidden fruit" in Vietnam:

According To Tri Dung (Vneconomy)